Microsoft Advertising now offers Filter Link Extensions
Microsoft Advertising announced an addition to their ad extension offerings today: Filter Link Extensions. According to the announcement, filter link key3326 extensions mean “Advertisers can present many different features under categorized headers so that users can quickly navigate to their key products and offerings.” With Filter Link Extensions, your ads will include one header with key3319 between 3 and 10 clickable text values.
Here’s what it looks like in the SERPs:
Like structured snippets. Filter Link Extensions are similar to Structured Snippet Extensions and are set up almost the exact same way. The main difference is that you can now add URL destinations with key3318 Filter Link Extensions.
Here’s how to set it up in the key3330 Microsoft Advertising UI:
New addition to other extensions. “Ad extensions are a big part of enhancing the visibility and relevance of your text ads to increase performance and improve your ROI,” the announcement says. Other extensions available to advertisers include Promotion key3325 Extensions, Multi-Image Extensions, and Action Extensions.
Filter link extension details. According to Microsoft Advertising, there are 36 pre-defined headers for Filter Link Extensions such as amenities like WiFi, pools, and fitness centers for hotels. They can also be shown with other ad extensions, like sitelinks, and the cost for clicking a filter link is the same cost-per-click (CPC) as clicks on the ad headline. Other details include the following:
They’re available in all Microsoft Advertising markets, on both PC and mobile devices.Filter Link Extensions can be created key3323 via Microsoft Advertising online only.Filter Link Extensions are reported at the header level, not at an individual key3329 value level.
Why key3322 we care. Filter Link key3321 Extensions are another way to distinguish your ads in SERPs. They give searchers a glimpse into your different offerings and allow customers to self-select the options that they’re most interested in. The extensions also give you an opportunity to tell customers more about your business and key3316 the depths of your products or services. Filter Link Extensions give advertisers the ability to understand what elements of their business offerings are driving the most conversions, too.
Opinions expressed in this article are those of the guest author and not necessarily key3320 Search Engine Land. Staff authors are listed here.
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About the author
Carolyn Lyden
Carolyn Lyden served as the Director of Search Content for Search Engine Land and SMX. With expertise in SEO, content marketing, local search, and analytics, she focuses on making marketers' jobs easier with important news and educational content.
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